Do you want to get more Twitter followers?
Warning: These 3 Mistakes Are Costing You Twitter Followers
Investing time and money into Twitter is one of the best things you can do to drive online traffic for your business. With no filters (yes, I’m referring to Facebook), there is virtually no limit to how large you could grow your community – if done well. However, one big problem many businesses encounter is that they just don’t know what to do with the micro-blogging site. They see it as an opportunity to do some link building for their business and blast out promotions. They just don’t “get it.”
If you’re one of those business owners, it’s okay. We all make mistakes– it’s how we learn. It’s never too late to make changes and take advantage of all the relationship-building, traffic-driving opportunities that Twitter has to offer. Just make sure that moving forward you aren’t making any of these big mistakes.
First: Never engaging.
Too many businesses use Twitter just as a broadcast tool. They don’t actually take the time to engage with their followers or respond to @mentions. Given the reciprocal nature of Twitter, that’s a big problem, as you’ll only get back in return what you give.
While some authority figures can get away with purely informational tweets and very little engagement, the vast majority of us will need to engage with our audiences.
Turn engagement with your Twitter audience into a regular part of your routine, something you log in and do at regular intervals. Or, better yet, if you have a customer service team, turn the task of monitoring Twitter over to them. Check out our blog post about listening on social media to learn how you can do a better job of engaging with fans on Twitter.
Second: Always promoting yourself and not providing value.
If you’re doing nothing but tweeting out sales and other promotions for your business, you’re probably losing Twitter fans fast (assuming you were able to build that audience in the first place).
This is where most businesses go wrong — they focus all of their energy on tweeting out deals and announcements rather than on forming relationships.
Follow the 80/20 rule and make sure that 80% of your content provides value and that only 20% is promotional. Ask yourself what content your audience would be interested in seeing, what they would find valuable or entertaining. It doesn’t have to be directly related to your business, either. It just needs to provide value by educating or entertaining your followers.
Also keep in mind that not all of the Twitter content needs to be your own. Twitter is a great place for curating great content that your audience would want to see. Just make sure that the content provides value and is in line with your business and messaging. Check out how I mix it up daily on my Twitter account.
Third: Treating all social networks the same.
You see this ALL THE TIME, companies who have made auto posting from Facebook their Twitter strategy. Let me tell you something: this is not a strategy.
When you talk to people on Twitter, you’ll find that many are there because they don’t care for Facebook at all.
It’s important to remember that every social network and every audience is a little different. Instead of treating your social networks like they’re interchangeable, remember that they each have their own etiquette and rhythms. Get to know your audience on Twitter, what content they are interested in and how they like it delivered.
As I said in the beginning of this article, we all make mistakes. They allow us to learn and grow. Now that you know some of the biggest mistakes for Twitter, you’ll know what to avoid doing. So now you just have to keep moving. Keep tweeting out valuable content and keep engaging with your audience on Twitter. Start conversations. You never know who you’re going to talk to next and where that conversation may lead.
Have you made any of these mistakes (that you’re willing to admit to)? Are there any other mistakes you see being made that are costing you or others from getting more Twitter followers?