Social Media Statistics to keep you Updated

3 min read

Social Media has become so large that it has become an integral part of digital marketing strategy of every organization.

Social Media has become one of the biggest channels for a business to reach higher number of targeted audience. It has also become a platform for users to interact with the brand and get more clarity.

This is favorite channel of customers as it allows 2 way communication.

It is important for every organization irrespective of their B2B or B2C business model.

Hence, I’ve listed social media statistics which will help you understand the impact of social media on your day-to-day business.

Twitter

Facebook

Instagram

Pinterest

YouTube

 

Social Media Statistics

Twitter

81% of millennial’s check Twitter at least once per day. – WordStream 1 

 

80% of active Twitter users access the site via mobile. – Brandwatch 1

 

Tweets with images can boost the engagement by 313%. – Social Media Explorer 1

 

Facebook

71% of Facebook users visit the site every day. – Pew Research 1 

 

Only 15% of people watch Facebook videos with the sound on. – Lyfe Marketing 1 

 

Posts with images on Facebook can pull 130% more engagement. – Social Media Explorer 1

 

Instagram

2017

70.7% of US Businesses have used Instagram in 2017.  

 

2018

Users within 18 – 34 yrs of age are most active on Instagram. – Statista 1 

 

Instagram posts using at least one hashtag receive 12.6% more engagement. – SocialPilot 1 

Pinterest

2018

90% of weekly Pinners use Pinterest to make purchase decisions. – Pinterest 1 

 

Nearly 85% of Pinterest searches happen on mobile. – Pinterest 1 Share this social media fact on Pinterest

 

You Tube

2018

More than 50% of YouTube views come from mobile devices. – YouTube 1