Social Media has become so large that it has become an integral part of digital marketing strategy of every organization.
Social Media has become one of the biggest channels for a business to reach higher number of targeted audience. It has also become a platform for users to interact with the brand and get more clarity.
This is favorite channel of customers as it allows 2 way communication.
It is important for every organization irrespective of their B2B or B2C business model.
|Hence, I’ve listed social media statistics which will help you understand the impact of social media on your day-to-day business.|
Social Media Statistics
81% of millennial’s check Twitter at least once per day. – WordStream 1
80% of active Twitter users access the site via mobile. – Brandwatch 1
Tweets with images can boost the engagement by 313%. – Social Media Explorer 1
71% of Facebook users visit the site every day. – Pew Research 1
Only 15% of people watch Facebook videos with the sound on. – Lyfe Marketing 1
Posts with images on Facebook can pull 130% more engagement. – Social Media Explorer 1
Users within 18 – 34 yrs of age are most active on Instagram. – Statista 1
Instagram posts using at least one hashtag receive 12.6% more engagement. – SocialPilot 1
90% of weekly Pinners use Pinterest to make purchase decisions. – Pinterest 1
Nearly 85% of Pinterest searches happen on mobile. – Pinterest 1
More than 50% of YouTube views come from mobile devices. – YouTube 1