In this edition of social media marketing roundup, I’ve included blog posts on Twitter, Instagram, Facebook and Pinterest. I’ve also included some miscellaneous posts which help you to develop you overall social media strategy. Don’t forget to check the “Must Read Content” of the week, it’s a roundup where social media experts are sharing their thoughts on 2018 strategies.
Must Read Content
It’s the most wonderful time of year.
No, I’m not talking about the holiday season – we’re coming into prediction season, where tastemakers and experts trot out their forecasts for what’s ahead for social media and digital marketing more broadly.
So in the vein of Hobby Lobby and Michael’s putting their holiday décor on display in the summer, I’m jumping into prediction season early. Below you’ll find predictions from social media leaders from five different organizations, each representing different industries, geographies, and perspectives.
Here’s what they see on the horizon for the future of the digital marketing sector.
Twitter dropped a bombshell Tuesday, announcing a global test for some users that expands the character count on tweets from 140 to 280.
In a blog post announcement, Twitter Product Manager Aliza Rosen said, “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).
Although this is only available to a small group right now, we want to be transparent about why we are excited to try this.”
So, we want to know what YOU think about the possible doubling of tweets’ character counts in the comments section below.
Whether it’s the anxiety of not knowing what to do, or the fear of possibly looking dumb—it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next month…
Getting started on Twitter doesn’t need to be scary.
Follow this step-by-step guide to get started. Here’s a list of the first 10 things you should do to get started on Twitter.
Want to manage your Twitter account like a pro? Unfollow your non followers, inactive users & spam following users with a powerful tool ManageFlitter. I’m also using ManageFlitter to optimize my Twitter account regularly. You can register for ManageFlitter by visiting this page.
Author: Carlo Pacis | Wishpond
Reliably driving sales from social platforms like Instagram is one of the biggest challenges that digital marketers face.
And it makes sense. It’s tough to drive fleeting, generally low-intent Instagram followers all the way through your marketing or sales funnel to generate revenue.
That being said, there’s a few strategies you can employ to maximize your sales from social media. With that in mind, I present to you 15 awesome examples of Instagram posts that drive sales, featuring content from huge brands like McDonald’s, Spotify, and H&M.
Author: Peg Fitzpatrick
The most common Instagram question I get is how to grow your Instagram account. Has Instagram success been alluding you? Instagram is a fun, engaging social media site. Is it just for sharing food pics and puppies? No! The versatility and possibilities are almost endless. Instagram is a place where people have been making great business connections and meeting clients. Have you been wondering how you can dig a little deeper and build a community on Instagram?
Instagram success can be yours and you can grow your Instagram. All it takes is a little thought behind it partnered with consistency and you’ll have a thriving Instagram presence in no time!
Are you looking for ideas for Halloween Instagram contests? Want to build some momentum for your brand going into the even bigger November and December holidays?
An Instagram hashtag contest is the way to go.
Instagram and hashtags go together like Stephen King and It, and adding a contest to the mix can make your marketing efforts scary effective. Instagram contests are entertaining, but they also motivate people to follow and engage with your business – and perhaps promote your products and services too.
In this post, we’ll look at three ideas for Instagram hashtag contests that’ll grab your fans’ attention.
Instagram marketing is getting more popular each month – in fact, just this week, Instagram has revealed that it now has more than 2 million active advertisers on the platform.
Given this, it’s no surprise that various tools and apps are also being developed to assist with such efforts – there the tools that provide you with better filters (or just with more of them), analytical insights, scheduling capacity, growth hacking tips and monitoring options, among many other capabilities.
To help you sort through the ever-expanding list of Instagram tools, in this post, I’ve chosen the top five apps I use which add value to any marketing strategy on the app – which are also either free, freemium or include a free trial.
Here are five top Instagram marketing apps worth checking out.
How are you managing your social media profiles? I’m using Hootsuite to manage all my social media profiles. You can post & schedule all your posts from one single platform to save your time. If you’re still not sure, why not sign up for 30-Days Free Trial by clicking here.
Author: Alisa Meredith | Tailwind
Want to turn your passion for all things Pinterest into a money maker, or even a full-time business? There are several legitimate ways to do so from the comfort of your own home – or the coffee shop, or the bleachers at a Little League game!
The “right” way for you to make money on Pinterest depends on how involved you want to be. Some options allow you a nearly passive stream of income, while others may launch you into a new career or even business ownership.
Take a look at six options for making money on Pinterest – there’s bound to be one that piques your (P)interest.
Author: Peg Fitzpatrick
Pinterest hashtags?!? OMG, Pinterest is using hashtags now. I honestly didn’t think I’d be writing this article. But, yup, you can now add hashtags to your Pinterest descriptions. Let’s look at what we know and how to create a smart strategy for your hashtags.
Tips for Pinterest Hashtags
Pinterest says, “Hashtags on Pinterest work just like they do anywhere else. When you add hashtags to the description for a new Pin, other Pinners can visit a feed of all the Pins that share that hashtag. Whether those Pins are promoted or not, the freshest Pins will be right up top.”
This is a key statement that we’ll have to test “the freshest Pins will be right up top.”
Here’s what they look like in the description. Note the Pinterest hashtags are blue.
Author: Neil Patel
When it comes to advertising online, Facebook is one of the best places to do it.
From a sheer audience perspective, it makes sense. There are more than two-billion monthly active users on the site.
It’s the largest social media network ever created and it continues to grow every day.
But with all of Facebook’s diverse features and large user base, it can take hours to monitor and optimize.
And I’m guessing you don’t have hours of extra time each day to devote to Facebook advertising.
Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture.
Why does video convert more? Simply stated, it’s more human. The movement more closely represents life. If it’s a video with people in it, faces give off emotional cues we understand and identify with.
As smartphones have become easily accessible across the world, real human connection is waning in some ways. We need human interaction, so how do we fill the void? Social media, my friend.
Video is getting priority placement in the Facebook newsfeed these days. If done well, videos posted natively to Facebook can generate a lot of engagement, drive traffic to your website, and generate sales, making video a must inclusion in your Facebook marketing strategy.
But if you are only relying on organic methods for getting your video content seen by your ideal customers, then you are missing out!
You also need to be investing in Facebook video ads to further leverage your video content so that you get a better return on investment for all the time, effort, and resources you put into creating your video content.
Here are the top 8 reasons for creating and running a Facebook Video Ad.
With more than 2 billion monthly active users, Facebook is the network to promote your brand and connect with your target audience. You see, many consumers are leveraging this platform to engage with their favorite brands and discover new ones – in fact, one-third of Millenials say they actually prefer to communicate with brands via social, as opposed to over the phone or in person. As such, it’s important to maintain an active presence to appeal to modern consumer habits.
Yet with so many brands competing for attention in the News Feed, how can you separate your brand from the sea of content being shared daily? In what ways can you better promote your business on Facebook to foster engagement, expand your reach, and gain new followers?
Here are three simple, yet effective tactics to help boost your Facebook presence.
Author: Neil Patel
You’ve just written an amazing 2,500-word, long-form blog post.
It took you all week to write and perfect and it’s beautiful.
It has dozens of images and even a step-by-step walkthrough to help users get the most value.
You followed all the rules.
But after checking your analytics, you notice you only have a few social shares.
What about all the promotion you did on Twitter, Facebook, and LinkedIn?
Or all the friends you asked to share it for you?
How do you feel when people comment on your social media posts?
A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.
But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.
So how can you minimize the time it takes to engage with your followers and still be authentic at the same time?
In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically.
Author: Neil Patel
About 59% of Americans who use social media say that social customer service has made it easier to resolve customer complaints.
And if you’ve ever had someone complain about your brand on social media, that probably doesn’t come as a surprise to you.
The thing is, not everyone who has a problem with you will say it right to your face.
Roughly 30% of tweets that mention a brand don’t include the brand’s handle.
So how do you find out what’s being said about you? Where do you even start?
That’s where social listening comes in.
Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think.
Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? What can you do to influence their decision-making process?
Take social media engagement, for example. The importance and impact of social media on any business’s overall marketing strategy has been discussed ad nauseam, both here and all over the internet. At nearly every speaking engagement I’ve been invited to, I’ve had to discuss how being on social media can benefit brands and businesses. Chief among these is the level of engagement you get, which is basically how involved your fans and followers are with you on social media.
Over to you
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