In this edition of social media marketing roundup, I’ve included blog posts on Twitter, Instagram and Facebook. I’ve also included some miscellaneous posts which help you to develop you overall social media strategy. Don’t forget to check the “Must Read Content” of the week, it is a collection of social media design templates which would work on every network.
Must Read Content
Author: Erik Fisher | Social Media Examiner
Wondering how to improve the visual and written content you share on social media?
Want a list of tools to help?
In this article, you’ll find 26 helpful tools and apps from the Social Media Marketing Podcast’s Discovery of the Week.
Want to manage your Twitter account like a pro? Unfollow your non followers, inactive users & spam following users with a powerful tool ManageFlitter. I’m also using ManageFlitter to optimize my Twitter account regularly. You can register for ManageFlitter by visiting this page.
Author: Susan Gilbert
Monday Tips is a short list of the best finds across the internet to start your week off right.
Today I have some resources to help you get your Twitter marketing into an upswing. Here’s four links with tips and tricks to kick start your Monday.
Keeping track of the latest tweets from your audience on Twitter can be time consuming — in order to be effective you need to narrow these down into one place. Utilizing the right tools will greatly improve your marketing strategy and reach. Would you like to find out exactly what is happening on your network? Use these four great Twitter tools, and let me know how these work for you!
Author: Matt Smith | HubSpot
Selling on Instagram just got a lot easier with the launch of Instagram’s shoppable posts feature.
In the past, the only way to connect your followers with your products was through the link in your bio, or links in Instagram Stories, this new feature provides a seamless experience for people to shop products directly from your posts.
Of course, with more than half a billion monthly active users and over half a million advertisers, it was only a matter of time before users could start buying products right from the app!
Ready to get started with selling on Instagram? Here’s everything you need to know about how to create shoppable posts:
Author: Michelle Cyca | Hootsuite
You put a ton of work into creating great ads on Instagram: choosing the format, selecting your images, writing an awesome caption, and adding a compelling call to action. Now you just sit back and wait for your customers to do the rest, right?
Getting that click is only half the battle. Your visitor hasn’t taken you up on your offer yet—whether that’s making a purchase, downloading your app, or subscribing to your newsletter.
Having an excellent Instagram landing page on the other side of that ad is the key to turning clicks into conversion.
Author: Nicole Blanckenberg | StoreYa
As any successful eCommerce entrepreneur will tell you, anything that can help you cut down PPC optimization admin time without compromising on marketing goals is a HUGE win. Luckily for us, Facebook understands this, offering automated rule options for your campaigns, ad sets and ads.
We briefly touched on Facebook Automation in our Crush Your ROIs With These 7 Facebook Ad Hacks post a couple of months back, but it’s time to dig a little deeper.
Author: Alice Oh | Business2Community
Unless you’ve been hiding out in the dark ages, you know social media has become an integral part of our daily lives. Everything from the degree of personal information we share to the way we communicate with others has completely evolved.
Whether this shift has been for better or for worse, is your personal judgment. However, no one can deny the significant impact it’s had on how we live and function on a daily basis.
The impact of social media is no different in the business world. Companies who strive to be innovative trailblazers in their respective industries must leverage social to set themselves apart.
Over to you
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