In this edition of social media marketing roundup, I’ve included blog posts on Instagram, YouTube and Facebook. I’ve also included some miscellaneous posts which help you to develop you overall social media strategy. Don’t forget to check the “Must Read Content” of the week, it is an awesome cheat sheet for Facebook Ad Image sizes.
Must Read Content
Author: Nick Zarzycki | Hootsuite
When it comes to online advertising, Facebook is king. One out of every five digital ad dollars is spent on Facebook—for good reason. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes). If you want to reach eyeballs online, Facebook is the place to do it.
There’s just one problem: Facebook frequently introduces new ad formats and constantly updates the dimensions and specs of its existing image and video ad offerings. How are you supposed to design gorgeous, eye-catching ads when the specs keep changing all the time?
Well now you can, with this handy cheat sheet!
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Author: Clifford Chi | Hubspot
GIFs are fun, digestible, and, most importantly, relatable — that’s why everybody loves them and shares them on social media so much.
And since Instagram is the top social media platform for visual content, your followers expect your brand to post more compelling content than the photos of your company’s complimentary lunch each week.
Your audience want to feel something when they scroll through Instagram, and GIFs can forge that emotional connection with them.
Below, we’ll show you how to post a GIF on Instagram — with a series of GIFs — and share some of the social network’s best GIF apps.
Author: Ola Ric | Social Barrel
Instagram has added a new way to send polls to your friends on the platform via Direct Message. What that means is that you can now send private polls you don’t want anyone but your friends to get involved in. The Verge reports that it works pretty the same way as adding the poll sticker to your own stories. The only noticeable difference is that you will now also be presented with the option to send the story to a selection of your friends.
Every of your friends in the group chat will be able to view the poll results as voting takes place in real-time. A poll actually doesn’t have to involve everyone, and that is why this update could be very useful for those moments when you need a couple of your friends to help you make a decision.
Author: Rebekah Carter | Sprout Social
Videos are perfect for social media.
They’re immersive, engaging and inherently social. The right video creates the intimacy of face-to-face interaction, without ever asking your audience to leave their sofa. It’s no wonder that social platforms around the world are investing in video.
Facebook Stories is just one of the latest ways to delight your customers with visual content.
These user-generated slideshows and video collections are short-term pieces of engaging content available for up to 24 hours. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat.
Facebook supports 2.23 billion monthly active users. That’s about three times the viewership of Snapchat. If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. Just 14 months after launching, Facebook had 150 million active users per day for Stories.
The question is, how do brands take advantage of these new media moments?
How can you make your story a real page-turner?
Author: Ana Gotter | Agora Pulse
Ever scrolled through the YouTube comments section on a cool video you just watched?
Then you’ve seen comments from the terrible YouTube trolls.
No. Not these guys.
YouTube trolls (and their other social media counterparts) are nothing like the adorable cartoon variety.
You won’t find them bursting out into a random song and dance number.
Instead, they practice troll-speak. This ranges from rampant complaints to cruel, visceral attacks with a single purpose– to wound.
No matter what type of troll you have on your YouTube channel, they’re awful and frustrating. And here’s the thing: they don’t just frustrate you. They frustrate your users and affect how first-time viewers see your content, your channel, and your brand.
As someone who has managed several YouTube channels for clients, there have been times when I’ve been inclined to believe that YouTube trolls might actually have their own distinct circle in Dante’s hell where they all annoy each other.
For this reason, YouTube trolls can’t just be left to their own foul devices. So what exactly can you do about them?
In this post, we’re going to go over how to deal with trolls on your YouTube channel, how to get rid of them, and even how to prevent them from commenting in the first place.
Author: Brian Peters | Buffer
What do psychology and social media have in common?
A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online.
Understanding the psychology facts behind the way audiences think on social media is the first step in creating better experiences, stronger relationships, and even more loyal customers in the long run.
This week on The Science of Social Media, we’re looking at 7 psychology facts that all social media marketers should know and how you can apply them to everything from content and customer support to strategy and execution.
Let’s kick it off!
Author: Doug Kessler | Social Media Explorer
Creating strong visual social media content is key — consumers are visual by nature, making it a great way to engage your followers. For example, when you include images in a tweet, it can boost the engagement by 313%. On Facebook, posts with images can pull 130% more engagement. But, you need to make sure the images look great, and unless you have a designer on staff it can be difficult to source compelling images.
This is where image tools come into play. Not only do they help you create visually stunning pictures, but it helps you format them for to the correct size, depending on what social media sites you will be posting them on. When you use proper sizes it gives a much better experience.
Over to you
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