In this edition of social media marketing roundup, I’ve included blog posts on Twitter, Instagram, LinkedIn and Facebook. I’ve also included some miscellaneous posts which help you to develop you overall social media strategy. Don’t forget to check the “Must Read Content” of the week, it is about the top 7 social media marketing trends for 2019.
Must Read Content
Author: Reuben Yonatan | Viraltag
We all know by now how important of a role social media has on your business strategy. If you’re not on social media, you’re making things significantly harder on your business than they need to be.
However, social media is constantly changing and it’s hard if you’re a social media marketing manager to understand how social media is changing the game. We’re going to break down the top eight social media marketing trends of 2018 that are completely changing how we look at social media.
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Author: Caroline Forsey | Hubspot
It’s no surprise you want to become a paid Instagram influencer — heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post.
But the idea of getting your posts sponsored might seem laughable to you. You’re not posting pictures skydiving in Australia — you’re posting pictures of your brunch. However, you could be more marketable than you think.
Instagram has become an insanely popular channel for brands to promote their products. In fact, Influencer Central found consumers consider Instagram to be the sixth most effective at influencing their purchasing decisions.
Author: Ash Read | Buffer
“We all had what I guess you call ‘real jobs’,” Jay Perkins told me.
Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business.
But Jay could only hold back his entrepreneurial ambitions for so long.
After kicking around business ideas for a year-or-so, Jay and his two business partners decided to take the plunge and launch an online store of their own.
Fast-forward to 2018 and Kettlebell Kings is a leading kettlebell equipment supplier based in Austin, Texas, generating mid seven-figures per year in revenue — with much of its new business coming directly from leads generated on Instagram.
Author: Rebekah Carter | Sprout Social
Ready to get #InstaFamous?
The era of live video is officially here to stay.
As audiences search for more intimacy from their favorite brands, live content has an authenticity that can’t be duplicated. That’s part of the reason why 80% of customers say they’d rather watch a live video from a company than read their blog.
At the same time, the ephemeral nature of live video prompts the phenomena of “FOMO” in your audience. When people are scared of missing out, they’re more likely to sit up and pay attention.
In a world driven by raw and engaging visuals, what better social channel to turn to than Instagram?
Author: Donna Moritz | Socially Sorted
It’s not often that I write a review about a single WordPress Plugin. But the Tasty Pins Plugin warrants an entire post as a Pinterest tool. And before you click away thinking “oh this is about Pinterest, I’m not active on Pinterest”…..Woah there Sunshine… you might need this more than you realise!
I’ve shared Tasty Pins as one of my must-have Pinterest tools before. You can read about it here. I use it daily and it’s a huge part of my Pinterest strategy. So let’s jump in and take a closer look at why I love it:
Author: Natalie Brownell | Constant Contact
These are the experiences of nonprofit organizations. Their daily mission: to better the world. To seek out new supporters and those in need. To boldly help where no organization has helped before!
Nonprofit communicators have plumbed social media’s depths for years in attempts to grow their organizations’ audiences and volunteers, increase donations, and even spread their missions. Despite this everyday familiarity with social media, we frequently hear from nonprofit communicators who say that they don’t know if their social media efforts are fruitful. This begs the question:
Author: Neil Patel | Quick Sprout
To survive and stay relevant in the modern era, your business needs to have an active presence on social media.
When it comes to social networks, Facebook is king. As of June 2018, the platform had more than 1.47 billion daily active users and 2.23 billion monthly active users.
Over 60 million businesses have Facebook profiles.
Those companies are doing much more than just posting content to their timelines. The vast majority of these businesses are paying for ads.
In fact, 93% of marketers take advantage of Facebook advertising on a regular basis.
If you’re active on Facebook but not running ads, you might fall behind the competition.
In a perfect world, you’d be converting your social media followers into customers. That’s the reason you’re in business, right?
But some of you may have struggled with this. If you ran Facebook ads in the past and didn’t get the results you were looking for, it could be the reason why you’ve been avoiding this marketing strategy.
Don’t worry, you’re not alone: 62% of small business owners feel their paid Facebook advertisements aren’t reaching their targets.
Author: Juntae DeLane | Digital Branding Institute
If you are looking for a more efficient way to find quality leads on LinkedIn and are not using LinkedIn lead gen form ads, you are missing out. To discover tips and tricks to set up a LinkedIn ad campaign that collects downloadable leads, read on.
Offer Value To Your Target Audience
LinkedIn lead gen forms make it simple to use ads to collect important leads. This is because whenever a LinkedIn user clicks on one of your ads, your form opens up with any relevant information that can be pulled from their LinkedIn profile already filled in.
Author: Jenelle Bray | LinkedIn
To maintain a safe and trusted professional community on LinkedIn, we require that every LinkedIn profile must uniquely represent a real person. One of the ways we ensure that accounts are real is by building automated detection systems at scale for detecting and taking action against fake accounts. The Anti-Abuse team at LinkedIn creates the systems that allow us to protect our members from activity by bad actors.
Author: Lucas Elliott | JonLoomer
Instagram continues growth at a fast pace, and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever.
With Instagram recently passing the 1 billion monthly active user mark, advertisers may wonder just how large is their potential Instagram target audience? Thankfully, there are tools available to help answer this question. We can use these to compare audience sizes on Instagram and Facebook.
Over to you
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