In this edition of social media marketing roundup, I’ve included blog posts on Twitter, Instagram, Pinterest and Facebook. I’ve also included some miscellaneous posts which help you to develop you overall social media strategy. Don’t forget to check the “Must Read Content” of the week, it is about 10 best social media management tools.
Must Read Content
Author: Anurag Mehra | Optimize Marketing
There are more than 4 billion internet users around the world and more than 3.1 billion are social media users in 2018.
You can guess the power of social media from the fact that more than 70% of the internet population is using it.
It may also amaze you that 81% of United States population had a social networking profile in 2017.
It is not new that businesses have understood the power of social media and have increased the share of social media in their overall marketing strategy.
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Author: Ashley Kimler | Business2Community
Of the popular social media platforms, I find that Twitter gets the most resistance and piques the most questions. When I first started on the platform, I was a bit confused myself. I’ve since had countless clients tell me they just don’t get it. People don’t think their target market will use Twitter.
Here is an interesting fact, though: In China, the platform is blocked. Still, it is estimated that 10 million Chinese residents use Twitter. Additionally, the global network is comprised of a community that is accepting of constant communication from your brand, meaning you can tweet all day and night.
So, if you’re confused about Twitter, but you’d like to learn how to get more from the massive platform, start here.
Author: Valerie Lavskaya | SEMRush
The popularity of Instagram is rapidly growing day by day. According to the Statista 2018 report, this is the 6th most popular social media network in the world with the leading interaction rates. Recently, Instagram reported that they have more than 500+ million worldwide profiles which are active every day, and more than 80% of all users follow at least one business page.
Lately, we notice the tendency of using YouTube instead of Google. It has become clear that Instagram marketers have also decided to extend their network’s functionality and encourage people to use Instagram instead of Google. In particular, by the new e-commerce features which were developed in cooperation with BigCommerce and Shopify. These novelties allow millions of any-scale worldwide retailers to offer their products via Instagram accounts, gather feedback, retain their customers, and draw them directly to their websites for purchasing.
Author: Ola Ric | SocialBarrel
Instagram wants to make its Stories feature more engaging and interactive by allowing users to post questions. Earlier in the month, the Facebook-owned company began testing a feature that allows you to post questions to your Stories. Users will be allowed to ask specific questions, while viewers can then tap into the text box and respond with whatever answers they like. Details were a bit sketchy at the time, but everything seems to be coming out in the open now as the company on Tuesday added a new “Questions Sticker” feature.
The new feature gives users an option of asking their followers questions that can be selectively shared and responded to publicly inside their Stories feed. I am quite positive about this one [the new feature] because it will help to boost the activities of influencers who by the way are becoming more popular these days. Millions of people on Instagram want to know more about the influencers they follow on the platform, and the Questions Sticker feature offers them a way out to do just that.
Author: Dara Fontein | Hootsuite
When’s the last time you just went to a store and bought a big-ticket item without doing any online research?
If you’re anything like the 93 percent of Pinterest users who use the social media platform to plan purchases, you can’t really remember.
Pinterest is the number one shopping destination for millenials, which also makes it a go-to network for top social media influencers. As a leading driver of website traffic, an online shopping hub, and a powerful search engine, these influencers know that Pinterest is much more than a fun social network—it’s an unbeatable business tool.
Continue reading to find out:
Author: Nick Rojas | JeffBullas
Wondering what influencer marketing and Facebook ads have in common?
When used as part of a cohesive digital marketing strategy, they are a winning combination to push consumers down the buying funnel.
Influencer marketing has proven to have almost 7x better conversions than regular ads. When you amplify an influencers message to Facebook’s limitless audience, you have the potential for instant, credible growth, and visibility.
From Awareness to Consideration to Decision, here’s how to use Facebook ads with influencers to push consumers down the buying funnel.
Author: Nick Nelson | Top Rank Marketing
Let’s take a trip down memory lane, all the way back to 2007.
The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the Billboard Charts. Scorsese’s masterpiece The Departed won Best Picture. Facebook was only a year removed from opening its membership to the general public, and Twitter was a fledgling startup, still looking to gain traction.
But even then, online polls were already emerging as an intriguing tool for digital marketers. On this blog, TopRank Marketing CEO Lee Odden penned a post about the relatively nascent tactic, which could be utilized through a modest WordPress plugin.
“If you want to know what your users are thinking,” Lee wrote. “Just ask them.”
Author: Dorien Morin-van Dam | Agora Pulse
No two small businesses have the same social media marketing objectives. That’s why it’s so important to create a targetted social media marketing plan that takes your location, target market, products and services, and sales objectives into account.
Location-based businesses have different needs than their online-only counterparts. You’re probably looking to increase metrics like foot traffic and walk-in numbers as well as drive traffic to your site and grow your email list.
The right social media platforms can help you get customers through your front door. But, which platforms are right for you and your needs? That’s what we’ll take look at in this article.
Over to you
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