There are more than 4 billion internet users around the world and more than 3.1 billion are social media users 1 in 2018.
You can guess the power of social media from the fact that more than 70% of the internet population is using it.
It may also amaze you that 81% of United States population had a social networking profile in 2017 2.
It is not new that businesses have understood the power of social media and have increased the share of social media in their overall marketing strategy.
Brands are becoming more active social media to influence the buyer behavior. In fact, a survey reveals that “being Responsive” on social media influences the purchase decision of 48% of consumers.
Social Media has become one of the biggest channels for a business to reach higher number of targeted audience. It has also become a platform for users to interact with the brand and get more clarity.
One of the challenges which have raised in front of the brand is to be actively present on all the social media channels.
This survey denotes that consumers wants the businesses to show their personality of different platforms. It shows the challenge of businesses to be present on various social media platforms.
To counter this issue, brand use social media management tools. These tools help companies to manage multiple social media platforms from a single dashboard, hence saving a lot of time and resources.
By using a social media management too, one can post/ schedule their content on multiple social media channels from a single dashboard.
In this post, I’ve listed 10 Most popular social media management tools which are liked by companies and professionals.
|Tool||Free Plan||Free Trial||Pricing Starts|
|Sprout Social||No||30 Days||$99/month|
|Social Pilot||Yes||14 Days||$8.33/month|
|Agora Pulse||No||14 Days||$39/month|
|Social Oomph||Yes||7 Days||$6.97/ 2 weeks|
Hootsuite is by far one of the most popular social media management tools. This tool has been trusted by more than 800 of the Fortune 1000 companies. Their platform allows you to curate the content along with scheduling it directly from their dashboard.
You can also check my detailed Hootsuite review here.
Hootsuite boasts of being trusted by more than 16 million users.
Hootsuite has also been recognized as the Leader in Social Media Management Solutions in Forrester Wave, Q2 20173.
Hootsuite offers 4 paid plans with Free 30-Day Trial, divided based on number of social profiles, users and other features.
It also offers a free plan in which it allows only 1 user with 3 social profiles.
If you are looking for a social media management tool which is easy to integrate and operate then Buffer is your tool. Their interface is so easy to use that you’ll love it. Buffer does not help you with content to curate, but it offers a lot of integrations which makes the task much easier.
Buffer’s Mobile App Wins A 2018 Webby Award4.
Buffer also offers 4 paid plans starting from $15 per month to $399 per month. Buffer has segregated pricing plans based on number of social media accounts, team members, Scheduled posts per social account and other features.
It also offers a free plan in which it allows only 1 user with 3 social profiles who is able to schedule only 10 posts per social account.
Sprout Social is one of the most popular social media management tools among the agencies. Discovery tab is a really great feature. It allows you to use the smart search to find keywords which your customers might be using.
Do you want to know why a lot of agencies love this tool?
Their reports feature is amazing and very robust. Social Media Managers would download their reports and send to their clients directly without making any changes.
24,000+ users trust Sprout Social for their social media scheduling.
It has also been recognized as one of the Best Software Companies, 20185.
Sprout Social offers 3 paid plans starting from $99 per user/month to $249 per user/month.
Unlike the two social media management tools mentioned above, Sprout social does not offer any free plan.
4. Social Pilot
Social Pilot has become one of my favorite social media management tools lately. I really like their robust dashboard offering a lot of options. This tool also offers a client management feature which makes it suitable for agencies as well.
You can also check detailed SocialPilot review here.
One feature which I admire is the social media content calendar where you can see all your scheduled posts at once.
It also helps you with curating content for various niches.
Social Pilot has been trusted by more than 85,000 professionals across the globe.
Social Pilot offers 4 paid plans which starts from $8.33 per month to $66.66 per month.
It also provides a White labelled solution for agencies.
5. Agora Pulse
Agora Pulse is of the fastest growing social media management tools. One of the differentiating features of this tool is “inbox”. Inbox is an email like feature where you get to see all comments/ updates on your social media pages.
It also offers dynamic reports feature which also make this one of the most favourite smm tools.
More than 11,000 customers are using AgoraPulse.
Agora Pulse is also recommended by top-notch marketers like Neil Patel 6.
Agora Pulse offers 4 paid plans starting from $39 per month to $239 per month. AgoraPulse has segregated the plans based on number of social media accounts, team members and other features.
Unlike many of its competitors, Agora Pulse does not offer any free plan.
SocialOomph was earlier known TweetLater.com catering to only Twitter. But later, it expanded the portfolio to include most of other social media platforms to become an all-in-one social media management tool.
Though they have expanded to all social media platforms providing almost similar features to its peers, their automation for Twitter is better.
Their homepage is very simple and talk about the features straight away.
SocialOomph offers 2 paid plans at $6.97 for two weeks and $17.97 for two weeks. I really liked the payment plan of SocialOomph as it doesn’t ask you to stay for a month if you’re dissatisfied with services.
Payment plan of SocialOomph is
It also offers a free account with limited features.
Sendible is also one of the most popular social media management tools among the agencies. This tool was developed keeping agencies as target audience. Sendible also offers the inbox feature which allows you to be on-top of all the social media accounts at once.
Social Media marketers love Sendible for its high number of integration with thirst-party websites or applications. It offers some impressive integrations like Canva to deliver the content without any hassle.
Sendible also provides automation tools and social CRM to nurture leads into clients.
Sendible offers a white label solution for agencies.
This tool is used by more than 20,000 global brands and has been included in INC’s 5000 Fastest-Growing Private Companies in Europe 7.
Sendible offers 4 paid plans starting from $29 per month to $299 per month segregated by number of users, services etc. with 30- Day Free Trial period.
It does not offer any free plan.
8. Meet Edgar
Edgar has created its space among top social media management tools in a very clever way. Many users and influencers have praised MeetEdgar for the use of automation in scheduling social media posts.
It categorizes your posts in its library and will post the content again when you post same category post.
Edgar offers only 1 paid plan which costs $49 per month with 30-Day money back guarantee.
If visual/images are integral part of your social media strategy and Instagram & Pinterest are your favorite social media channels, then Tailwind can be your best friend. This social media management platform which works with only 2 social networks, Pinterest and Instagram.
Its feature of recommending content for improving your social media performance makes this a unique tool.
More than 200,000 brands and agencies use Tailwind to manage their social media platforms.
Tailwind offers 2 paid plans at $9.99 per month per account and $799.99 per month. It also offers another account for enterprises for which the price is available on request.
If Twitter has a major share in your social media strategy, then TweetDeck has to be you favourite social media management tool. Tweetdeck is backed by Twitter hence it has one of the best user experience for Twitter.
It allows multiple Twitter accounts; hence you can manage all the timelines in one go. You can also check multiple lists, DM’s from one dashboard.
Tweetdeck is one of the most famous tool among the social media marketers who works primarily on Twitter.
If you’re a small business and struggling with Twitter, then check these twitter marketing tips which will help you grow your business.
This tool is completely FREE to use for Twitter users.
Handling Social Media is not an easy task and a business should not take it lightly. These tools will help you manage your social media effectively.
If you think that I missed a social media management tool, then let me know in comments.