Internet penetration is increasing at a rapid rate, in fact there are more than 4 billion internet users in the world 1.
Businesses have seen that consumers have moved online and with the change in buying behavior, more businesses are launching their websites.
To lure these 4 billion users, around 200 million active websites are present on the internet 2.
Now, the challenge arises to reach out to these users. People who come online do all kinds of searches ranging from asking questions, searching for solutions, searching for products etc.
Your aim is to reach out to these people, but how?
Search Engine Optimization
SEO is the process of optimizing your website with quality content to bring more traffic through organic search engine results.
Search Engine Optimization is an important process for every organization which has an online presence.
Though there’s a lot of competition and your competitors are already present in the first page of search engine results, it shouldn’t demotivate you.
No website receives good search engine rankings on the first day. When you do SEO of your website, you’ll divide it into 2 parts:
On-page SEO– Factors which you need to consider on your website in order to make it user and search engine friendly.
Off page SEO– Off page factors are those which are not done on the website. They define the popularity of the website like backlinks, mentions etc.
While you may be ready to follow latest seo trends to boost your search engine rankings, it is essential to follow some base on-page seo factors.
|Today, I’m going to discuss some basic on-page seo factors which you need to consider:|
1. Meta Title
Meta Titles are the first thing about a page which a search engine and your users will read. It defines what your page is about, and it will be shown in the search results.
Optimal length of Meta Title is 50-60 characters, anything exceeding this limit will be truncated and would not be shown in the results.
Try to include your keyword in the Meta Title but don’t over use it.
2. Meta Description
Meta Description is the short summary of your page which is read by search engine robot and shown in the search results. This summary is very important as it is the second thing which a user will read before they click on the link.
According to latest update, optimal length of Meta Description is ~300 characters. Try to keep the summary in this limit, extra characters will be truncated.
Try to use natural language and include the main keyword.
Do not use the keyword more than once unless necessary.
3. Permalink URL
It is the url of the web page and is also known as “slug”. It plays an important part in the on-page seo of your website. This is also shown in the search result pages where your website appears.
Try to keep it short and simple
If keyword is included in url then it is a good practice
4. Keyword Density
This is one of the important on-page seo factors and carry a lot of weight while seo audit. You would be targeting certain keywords and writing content accordingly. But if you overfill the keyword in the content (also known as keyword stuffing), be ready to be penalized. Search engine algorithms take this factor very seriously.
Optimal keyword density can be up to 7-8%.
5. Image Optimization
Images have an important role in beautifying a web page. While trying to add images we want them to be high quality. But these high-quality images are generally heavy and take time to load.
It makes your web page slow, try to optimize these images.
If you’re using WordPress, then use EWWW Image Optimizer for reducing image size.
6. Alt Tag
Alt Tag is a text which is used in two cases:
It is shown when the image fails to load.
Search Engine crawlers read the alt tag to know about the image.
This tag is one of the oldest but also one of the most important on-page seo factors.
7. Internal Linking
When you write content, you need to link back to other links within your website. This process is known as internal linking. It helps the search engine crawler in discovering more page of your website.
This technique also helps website users to discover more information about your website. Building good internal linking structure is considered a good practice.
8. Outbound Link
As you build your content and increase your website value, you would not like to pass the SEO juice to a third-party website. When you link to a third-party website always remember to add rel=”nofollow” in ahref tag. For example:
<a href=”https://abc.com/” rel=”nofollow”>abc</a>
Here, I’m giving a link back to abc.com however, I’m not passing the seo juice of my web page to this website.
Breadcrumbs show user the path which they to took to reach that webpage of the website. It shows a little part of the webpage structure. Search engines consider this as a good practice as it helps in user navigation on the website.
10. 404 Error Handling
404 is an error code which is received when you try to access a page which is not present. People may try to access pages with some spelling mistake in the page url, this will result in your server replying back with 404 error.
Instead of showing the error code page, create a page which will show whenever error 404 occurs.
11. Canonical Issue
This is one of the most important on-page seo factors present. Adding canonical tag in your page tells the search engine that this page is the master copy of a page.
This also prevents any problems which can be caused by identical or duplicate content which may appear on multiple URLs.
12. XML Sitemap
An XML sitemap acts like an index for search engine crawlers. It contains all the links of your website under specified headers. It is a basic yet powerful on-page seo factor which should not be overlooked by any webmaster.
Most websites store sitemap as http://mysite.com/sitemap.xml
13. Responsive Design
I don’t need to tell you the importance of mobile. With more than 50% of queries happening from mobile 3, it has become an important on-page seo factor. In fact, Google has also announced that it considers mobile responsive designs as a positive signal in search algorithm.
If your website is on WordPress then most of the themes are mobile responsive already otherwise, check with your developer to make it responsive.
14. Page Load Time
This on-page seo factor is also one of the latest seo trends. If you want to get your website listed in first page of Google, then your site must load within 3 seconds.
You need to keep check on the page load time of your website. This also helps when someone access your website from mobile.
You can check your page speed with Google Page Speed Insights Tool.
You can optimize your page speed by reducing image size.
Use caching to fasten your web page load time.
15. Head Tags
Using headings is most important even when you’re writing something offline. Most search engines take this basic grammar rule seriously. It has become a very normal but important on-page seo factor. To include headings in your content use <h1>, <h2>, <h3> etc tags.
Try to include your keywords in headings, but don’t over-stuff them.
16. Broken Links
Broken Links are the url ‘s which you’ve included in your website but would lead to a page which doesn’t exist. It may happen that you’re linking/referring to another domain who may have taken that page down, this will lead to creation of a broken link.
Search engines do not like this, their algorithms consider that you’re trying to fool users hence a bad on-page seo practice.
Check broken links from webmaster tool and rectify
17. Social Sharing
When you create great content which people would love, they tend to share it with their friends. And if you don’t include social sharing buttons, it makes social sharing easier. You would wonder that why is this a good on-page seo practice.
When people share your content across their social channels, search engines consider this as a positive signal and gives you preference in their ranking algorithm.
If you’re working on WordPress, then check these best social media plugins for WordPress users.
18. SSL Certification
Google has announced sometime back that it has begun considering website security as an important factor. In the latest update, Google backed browser Chrome has begun marking websites without SSL certification as “Not Secure” 4.
This can be major setback for websites which have not installed SSL certificate yet. This is also an important seo trend which needs to be focused on.
You may understand that importance of Google’s emphasis on security by the fact that more than 25% of top 10 search results use HTTPS.
Get your website secured using SSL certificate from Bluehost, Hostgator etc.
You would not want to be left behind in the race to get in first few SERP results. And if you’re a beginner, then these on page seo factor list will help you optimize your website.
If you’re a SEO expert and think that I missed something, then don’t hesitate to share it in comments below.