If you are a business owner, you are probably aware of the importance online presence has for your business. It’s the easiest way people can learn about what you do. It is also many people’s preferred way of contacting a business when they need any services. As the internet is in a constant state of rapid growth and change, you will find yourself needing to revisit your strategies.
This is particularly important if you are counting on your business to grow. However, it can sometimes be difficult to keep up with the ever-shifting strategies on how to stay relevant online. We have put together a list of simple strategies to increase your web presence and hopefully help your business grow.
How to increase a company’s web presence?
Nowadays, even magazines like Forbes emphasize the special attention that should be paid to social media. It is no longer enough to have just a Facebook page that you update once in a blue moon. You should try to be present on all social media whereon it’s plausible that you will be able to present what you do to your target demographic.
Obviously, not all of them will be equally pliable, but with a little bit of creativity, you’ll probably be able to use most of them to your advantage.
Blurring the lines between the personal and the professional
This may not apply to all businesses, but it can be a great tool if used in an inventive way. If you’re a small business owner, it might be a good idea to merge your personal and professional social media accounts. Social media platforms are in a constant state of growth with more and more users registering every day.
According to statista.com, the number of social media users is set to increase to 3.1 billion by 2021. This is great news for businesses – your pool of potential customers is expanding. However, the competition for visibility is fierce. Merging your two accounts can help you rise above others simply through presenting your brand in this personable way.
Sharing some personal posts that fit within what you want your brand to be at least peripherally will make people find you and your business relatable and transparent.
While this might not seem like one of the simple strategies to increase your web presence for bigger business, that doesn’t really have to be the case. Big businesses have long tried to seem more personable by putting some of their employees front and center. This is a strategy that can be particularly fitting for social media platforms like Instagram or Facebook.
Your employees can share their everyday moments that will make your customers a bit more invested in your brand. You can also make sure the tone of your social media posts and website is personable and relatable while still remaining highly professional.
Getting listed at the top of the search engine results page is the key to an increased web presence. One of the main things search engines prioritize is content. Coming up with high-quality content is the king of simple strategies to increase your web presence. It follows in the footsteps of what was discussed on how to present your business on social media. You should definitely have an idea of what you want your brand to be.
Work out what the core values of your company are, who your target demographic is and what face you wish to present to the world. All of your content should come out of this. When you’re thinking about how to present new content, you should make sure it’s engaging and informative.
This is one of those simple strategies to increase your web presence that has long been given special importance. This still holds true. The number of smartphone users is rapidly growing. According to websites like statista.com are stating that in 2017, for example, almost 50% of webpage views worldwide were done on mobile devices. People use their phones more than other devices to search for things online.
It is sort of a given that your website should be visually appealing, but it is particularly important that it is also optimized for smartphones. When ranking websites, Google does look at whether or not they are mobile-friendly. You can find some test tools online to check how Google Search sees your webpage.
Related to this is another easy way how to increase the web presence of a company. Namely, it is the user experience. What is meant by this is how quickly your website loads and how easy it is to use. Experts say that even a second’s delay can cause customers to give up and look for another option. You can analyze the data on how your customers use your website.
This way, you’ll be able to know what their needs are and how you can improve certain areas. Many companies, like wpfullcare.com, will provide you with everything you need to run a successful website.
Besides making sure you’re following an SEO guide, you should try to worm your way into an appropriate web directory. Whether it’s Yelp or Yellow Pages or something else, make sure this is the place where people might be looking for a business like yours. These different directories can really increase the traffic of websites. This makes them truly the easiest of the simple strategies to increase your web presence.
Start a Blog
Pretty much any business can find related topics to write about more or less at length in blog form. What this does is offer a way to produce content that, if properly optimized, can actually increase the engagement on your website. It might seem like a complex and time-consuming way to increase your web presence, but once you get into it, you might see that it’s actually one of the easiest.
Look into how you can optimize it properly to get the most out of running a blog for your business.