Starting today, Android smartphone users in India will be able to browse feature-rich content from five local publishers through the Instant Articles feature on their Facebook app, the company said.
Instant Articles publishers make dedicated, feature-rich content, which is hosted by Facebook, and which loads within the app itself. Content loads faster because users do not have to leave the app by clicking on links. To distinguish from normal stories shared on the News Feed, Instant Articles feature a lightning bolt on the top-right corner.
India has more than 130 million active Facebook users and more than 90 percent of them access the social network via their mobile phones.