The Weekly Social Media Marketing RoundUp- 7th November

social-media-marketing-weekly-roundup-7-november

In the social media roundup of this week, I’ve included blog posts about Facebook, Instagram, Snapchat. I’ve also included some miscellaneous posts which help you to develop you overall social media strategy.

Facebook

5 Ways to Increase Sales Using Facebook This Holiday Season

With Holiday season around the corner brands are tightening their belts to make the best out of it. When I read this article, what I liked the most was author has mixed up both traditional and new methods. In this article, you’ll learn which type of facebook ad campaign is performing best and what other marketing technique you can use. The last point which author has discussed was really impressive as this technique much less used on Facebook. Below is the excerpt of the article, to read complete article, click on read more link.

For obvious reasons, the holiday season is the peak time to reach new customers, increase conversion rates, and boost sales. Advertising on Facebook is almost always a good idea, but you always need to have a have strategy and attainable goals behind your campaigns – and at this time of the year, it should be less about awareness, and more about conversions.

Here are five ways to use Facebook to increase conversions this holiday season.

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Instagram

Top 5 Instagram Ad Image Practices to Follow for Better Performing Ads

Instagram is a platform of images. A good image will always drive more attention towards your brand. That’s why I decided to add this article in this week roundup. Some tips which the author has shared in this article have seriously drawn my attention, as these points are not what a lay man would think of. The excerpt of the article is below and to read the whole article, click on read more link.

Instagram thrives on visuals.

Every single day, there are 300 million users active and 70 million photos being shared. This statistic has not been lost on businesses. In fact, Instagram mobile ad revenue is projected to be $2.81 billion by 2017. Are you creating the right ads to take advantage of this engaging platform?

Here are some pointers:

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10 Ways to Grow an Organic Instagram Presence

In the race of reaching out more customers and engaging them, brands are trying to be present on every platform. But it is not an easy task to keep your consumers engaged, so brands need to be more innovative today. In this article, author has discussed some very useful points on increasing brand presence on the platform. While reading the article, I could relate to almost all the points as a consumer but the 6th point drew my attention and is very interesting. The excerpt of the article is below and to read the whole article, click on read more link.

Do you want more Instagram followers?

Looking for organic Instagram growth tactics?

With more than 300 million active monthly users, Instagram still offers businesses the opportunity to reach new users without buying ads.

In this article, you’ll discover 10 organic tactics used by top Instagram marketers to gain more Instagram followers.

Read More

Snapchat

How to Repurpose Your Snapchat Stories

Wondering how to get more value from your Snapchat content?

Want to learn how to reuse your Snapchat stories?

You can get a bigger return on your Snapchat marketing efforts by downloading and repurposing your stories.

In this article, you’ll discover how to repurpose your Snapchat stories for other social media platforms.

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Is Snapchat Winning the Social Media Arms Race?

When’s the last time you heard about a social media platform update that was truly original? And by original, I mean something that isn’t just a blatant copy of a feature already released and deemed successful by another platform. Drawing a blank? Yeah, it’s been a while.

Lately, it seems as if social media apps have been competing with each other in a technological arms race. Everyone is trying to jump on the bandwagon of “whatever is working for the other guy.” On closer inspection, it becomes ridiculously clear that everyone is really just trying to catch up to the innovation being produced by dark horse, Snapchat.

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Periscope

Periscope Bringing Snapchat-Like Video Masks to Streams

Snapchat started it, Facebook followed suit, and now Twitter-owned Periscope is adding its own variation on video ‘masks’, with new Hillary Clinton and Donald Trump faces that users can virtually wear during their live-streams.

As you can see from this example, the Periscope masks are not quite the same as those on offer in Snapchat and on Facebook – the puppet-style faces are less interactive with only the mouth moving in response to your facial shifts. Periscope CEO Kayvon Beykpour says these are “ventriloquist style” tools, more focused on fun and quick laughs than accurate simulation or responsiveness.

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Miscellaneous

Struggling to Find That Stat? Research Tips for Social Media Marketers

Content may be king, but poorly researched content can make you look more like the court jester.

Developing your research skills will ensure that your writing for content marketing and social sharing helps solidify your reputation as an expert in your field. But it’s a wild and woolly world of information out there, and it can sometimes be tricky to find the precise bit of data you’re looking for from a credible source.

Even if you do strike research gold, you can still go wrong by using statistics incorrectly—something even professional journalists can struggle with. So, what’s an aspiring marketer to do?

In this guide, you’ll learn how to conduct effective online research to provide a solid basis for all of the content you create.

Read More

8 Social Media Content Ideas for Marketers

Do you have trouble coming up with original social media posts each day?

Looking for quick and easy content prompts to help?

When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas.

In this article, you’ll discover eight content ideas to help you add more social posts to your social media content calendar.

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Expert Design Tips For Your Social Media Images

You already know that images and visuals make your content more shareable on social media. But you can’t just add any photo to your posts and hope for the best.

Low-quality, blurry, or poorly edited images simply won’t cut it. To make sure your social media strategy is being enhanced instead of dragged down by your visuals, we consulted Hootsuite designers Jocelyn Aarnoutse and Brenda Wisniowski for some expert tips.

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8 Social Media Content Ideas for Marketers

Do you have trouble coming up with original social media posts each day?

Looking for quick and easy content prompts to help?

When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas.

In this article, you’ll discover eight content ideas to help you add more social posts to your social media content calendar.

Read More

Anurag Mehra

Anurag Mehra is a Social Media Expert & a Growth Hacker who believes learning never stops. His "Social Media Marketing RoundUp" series is featured in "10 Best Social Media Roundup Blogs of 2016".

2 thoughts on “The Weekly Social Media Marketing RoundUp- 7th November

    • November 12, 2016 at 3:26 pm
      Permalink

      Thanks Gigi. Your appreciation acts as a motivation for me work more hard.

      Reply

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