The Weekly Social Media Marketing RoundUp- 14th August

In this edition of social media marketing roundup, I’ve included blog posts on Instagram and Facebook. I’ve also included some miscellaneous posts which help you to develop you overall social media strategy.

Instagram

How to Use Instagram Stories to Increase Reach

Author: Ana Gotter | Agora Pulse

Instagram Stories to Increase Reach

When Instagram stories rolled out, I didn’t really get it.

And as a marketer, it had the biggest flaw I saw with Snapchat marketing: the content disappeared after 24 hours, meaning that its reach was fleeting and the hard-earned content was impermanent.

I was apparently the only person who thought this. Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all.

The feature has become overwhelmingly popular. This, combined with its flexibility and list of ever-expanding features, makes it an extremely valuable asset for marketers that can be used in a number of different ways.

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7 Instagram Contest Ideas to Grow Brand Awareness

Author: Neil Patel

Instagram Contest Ideas by Neil Patel

Instagram accounts that hold contests can achieve 70% faster follower growth compared to those that don’t hold contests.

So, if you want a popular Instagram account, running contests is a great place to start.

In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business.

We’ll also dive into some of the best practices you’ll want to keep in mind when running your contests.

By the end, you’ll know how to run a successful Instagram contest that will bring your business the attention it deserves.

Let’s begin!

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Free Instagram Analytics vs Premium Tools: Pros & Cons

Author: Dominique Jackson | Sprout Social

Free Instagram Analytics Tools

There are a lot of Instagram analytics tools available to give your brand insights into your profiles audience growth, what content works best and other important details. When you’re trying to decide which is right for your brand, one of the first questions you’ll ask yourself is should you go with a premium or free Instagram analytics tool?

While free might sound more appealing to your wallet, you risk losing out on certain features only available in premium solutions. So before you commit yourself to a free Instagram analytics solution in hopes of saving money, let’s dive into the pros and cons of each:

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Want to manage your Twitter account like a pro? Unfollow your non followers, inactive users & spam following users with a powerful tool ManageFlitter. I’m also using ManageFlitter to optimize my Twitter account regularly. You can register for ManageFlitter by visiting this page.


Facebook

 

How to Create a Facebook Business Page that Actually Converts

Author: Neil Patel

Facebook Business Page Tips

Facebook pages perform differently, just like the businesses they’re attached to.

Some do extremely well, while others experience minimal engagement and don’t manage to capture their fans’ attention.

Getting your Facebook page to attract and convert customers has a lot less to do with your business than about how you set up and manage the content you post and share.

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Miscellaneous

How to Streamline Your Social Media Marketing With These Tools

Author: Neil Patel

Social Media Marketing Tools

If you’re feeling overwhelmed by all of the advice I’ve given you for succeeding at your marketing objectives on social media, don’t worry.

It can seem unnatural — absurd, even — to be able to gain crazy amounts of followers and be present on all the social platforms at all times.

And creating content is demanding enough without thinking about community management.

You might be asking yourself: “When do I sleep?”

The social networks never do.

Take a deep breath.

Remember why you’re doing this. Social media is key for all businesses today.

Doing it right can provide huge opportunities.

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The 25 Top Social Media Management Tools for Businesses of All Sizes

Author: Alfred Lua | Buffer

Social Media Management Tools

How do you stay on top of all your social media marketing tasks?

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.

Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.

But how do you decide which product to use?

With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business.

Here are 25 of the very best social media management tools out there.

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Social Media Image Sizes Cheat Sheet [Infographic]

Author: Andrew Hutchinson | Social Media Today

Social platforms are always switching things up on you – just when you think you’ve got your strategy all set, they release an update that throws everything out of whack, and has you scrambling to catch up.

This is particularly evident in their optimal image dimensions. Facebook’s Page dimensions are always changing, Twitter releases an update and you have to re-format all your content. And you can’t just ignore it – increasingly, social platforms are your digital first impression, where people are first coming into contact with your business. You need to make sure you’re presentation is up to speed, and that you’re maximizing your opportunities through your visual assets.

To help with this, the team at We Are Top 10 have created this new infographic of optimal social media image sizes for each platform – worth taking note of in your process.

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Over to you

If you like my Social Media Marketing weekly Roundup, please do let us know in comments.

Anurag Mehra

Anurag Mehra is a Social Media Expert & a Growth Hacker who believes learning never stops. His "Social Media Marketing RoundUp" series is featured in "10 Best Social Media Roundup Blogs of 2016".

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